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Creative Director | Agency: R/GA
To launch their new Google Health line of products, Google enlisted R/GA and NBA superstar Steph Curry. Instead of approaching the project in the traditional way, we leveraged Google’s own suite of AI tools to prototype and bring the concept to life like never before. The prototype not only helped sell in the idea to the client, but was used by the director and production team to help guide the shoot itself.
Click through below to see an A/B comparison of some of the final shots against the prototype.