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Vibe Coder | Agency: R/GA
Living up to R/GA’s ethos to ”make things that make things” means getting your hands dirty. So, I decided to try “vibe coding” a bespoke tool to create Gen AI films faster and better than anything available on the market.
What started as a quick test to play around with Claude Code turned into a months-long obsession—the kind that keeps you up until the wee hours of the morning iterating, breaking things, and deploying new features.
Operating as a dev team of one in the hyper-fast Gen AI space means this tool will never truly be "done." But it proved a major point to me and a lot of R/GAers: AI is the ultimate creative unlock. Even if you don’t know how to code, you can bring your dreams to life like never before. I'm officially hooked on vibe coding.
The Demo: While the tool is entirely brand-agnostic, we put this demo together for our TurboTax client to showcase our thinking, process, and making.