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Creative Director. AI Artist. Editor. | Agency: R/GA
Google approached R/GA to put their newly released AI models to the test with an “Impossible Ad.” Product accuracy wasn’t generative AI’s strong suit at this stage of the game, so naturally, we chose the toughest test case: luxury brand Moncler. The result speaks for itself — the film premiered on stage at Google Marketing Live, and we were later invited to screen it, along with a behind-the-scenes short, at Cannes.
Beautiful original score by my talented friend Tom Gallo.